About Us

We Are RugChar!

Hi I'm Alhaji! RugChar is a company passionate about promoting environmental sustainability throughout the world. We originated in Sierra Leone, Africa and are now looking to give an alternative choice to coal, gas and wood fires, with our invention.

Using coconut shells we are able to provide a longer lasting and regenerable material that can be used in replace of firewood. Our team works around the clock, so we can revolutionise a industry but most importantly, give more people a sustainable choice.


Alhaji Siraj Bah – Founder RugSal Trading

Combating Climate Change

RugChar is on a mission to combat climate change. By providing a longer lasting alternative to firewood we are able to combat the CO2 emissions and allow for more time as geological science develops.

Our Friends & Partners

RugChar is happy to have worked with our friends at Business Insider. Helping to spread our message to more people and allowing for others so support our journey.

We are also pleased to work with Digital Aspect Media. They have designed and developed our online site. You can find more about both of these companies by clicking the underlined text.

Numbers Speak For Themselves!

4800 +
Curated Products
Curated Products
Product Categories
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Certified Products

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We Deal With Various Quality Organic Products!